Antidote approached Lost Track to create the sonics for Sony’s new B2B brand identity, Creatology – where the creative meets the technology through Sony products.
Sound Design and composition were made for 8 idents, and mixed in Dolby theatrical surround for exhibition purposes.
Each animation tells a story – reflected in the music, and kept together by a 6 note morif.
ClientSony ProfessionalAgencyAntidoteServicesSonic Branding